If you aren’t a fan of WWE‘s currently high ticket prices, don’t expect them to go back down anytime soon.
TKO president & chief operating officer Mark Shapiro recently spoke at the JP Morgan Global Technology, Media and Communications conference in Boston. During his talk, Shapiro believes WWE currently has tremendous upside on ticket pricing as well as defending the decision to cut a considerable number of house shows off the yearly schedule.
“We cut those house shows down to where now we’re doing 200 events a year,” Mark Shapiro said. “We cut them 75%, the number of house shows that we do. We feel that’s a good place to be and we’ll continue to prune as we go through.
“WWE has tremendous upside on global partnerships. Tremendous upside on ticket pricing. Tremendous upside on site fees, dynamic pricing, yield management. All areas we’re really focusing and pushing in on as it related to live events. As you saw on our first quarter, our margins significantly expanded as it relates to WWE live events.” [H/T: Fightful]
What do you make of Mark Shapiro’s overall comments? Do you see the “tremendous upside” with the current ticket pricing of WWE events? Let us know your overall thoughts by sounding off in the comments section below.
