WWE RAW is snapping into it.
On Monday, WWE announced it has renewed a sponsorship deal with Slim Jim. The iconic meat snack became WWE’s Official Meat Snack ahead of SummerSlam 2023. That event signaled the launch of a new campaign featuring Bianca Belair and LA Knight. In addition to extending the existing partnership, Slim Jim will now be the center ring mat sponsor for WWE RAW. Slim Jim will be featured on the mat every week on RAW, which streams globally on Netflix.
WWE Superstars will now “Snap into a Slim Jim Table”
In addition to the center mat sponsorship, the partnership will introduce a unique new branding opportunity. The extended agreement will see Slim Jim branding on “all folding tables used across tentpole programming. This includes Raw, SmackDown, NXT and WWE Premium Live Events. This branded table placement will create unforgettable moments when WWE Superstars “Snap into a Slim Jim Table” during matches.” Fans will also continue to see custom ads featuring WWE Superstars; the campaign includes social media campaigns and WWE Superstar appearances at “select Slim Jim events.”
“Over the past two years, WWE and Slim Jim have renewed one of the most memorable collaborations in sports entertainment history and we will expand on that momentum as the partnership continues in the coming years,” said Grant Norris-Jones, Executive Vice President and Head of Global Partnerships, TKO.
“We are thrilled to extend our successful partnership with WWE, which has brought immense excitement and engagement to our fans,” said Ashley Spade, VP & General Manager of Snacks at Conagra Brands. “Extending our partnership during Monday Night Raw will give us even more opportunities to create unique and memorable experiences that tap into the rich history and energy of both Slim Jim and WWE.”
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