Viking Raiders’ Erik reveals how former WWE CEO Vince McMahon gave them their new name.
In 2019, after a successful run in WWE NXT as the War Raiders, Rowe and Hanson debuted on RAW, where they were renamed Ivar and Erik. The team was also repackaged as “The Viking Experience.” However, just a week later, WWE rebranded them as “The Viking Raiders.”
In an interview on Insight with Chris Van Vliet, Erik discussed their rumored name “The Beserkers” and how it evolved after moving to WWE’s main roster. “Not until the main roster. So from War Machine to War Raiders, the initial one was Doomsday Raiders. We were like oof. Okay, could we give you some ideas? So Ivar and I went and we talked about a bunch of stuff, we probably gave 50 names back.”
The duo eventually learning WWE insisted on keeping “Raiders” in the name. Their top pick, “Viking Raiders,” matched their look and energy. “The number one on our list was actually Viking Raiders. We’re like, ‘Hey, this is a name that we like. It kind of fits who we are, the look we’ve got, the energy we’ve got, I like this name.’ So we sent it up and I think it was Hunter who was like, ‘We’re kind of thinking War Raiders.’ I was like, well, let’s give you some different ideas. He said, ‘Yeah, but we really like War Raiders.’ And we’re like, yeah War Raiders is the coolest name we’ve ever heard. So then we became the War Raiders. Then we were War Raiders in all of NXT, we liked the name, and then we got called up. We were the Viking Experience.”
Erik recalls the shocking name change of the Viking Raiders on WWE’s main roster
Erik of Viking Raider’s mentioned how Everything changed upon their main roster call-up. On their first night on WWE RAW, they discovered their name had been changed to “The Viking Experience” a decision they weren’t consulted on.
“Our first day on the main roster. We had never actually physically met Vince McMahon, but we went and stood outside his office to go and plead our case. Because I was ringside, this is fun, I was ringside, and I see our music starts playing, and it’s The War Raiders up on the screen, and then the logo changes, and Berserkerz comes up. Now I’m looking like, oh man. Then that goes away, and the Viking Experience comes up.”
After seeing “The Viking Experience,” Erik approached Triple H, who confirmed it wasn’t a joke but advised them to speak directly with Vince McMahon. “I look and I’m like, Oh no! So I walk up and Hunter was actually ringside, he’s texting, and I walk up to him and I was like, ‘Hey, dude, is this a rib?’ He just shakes his head and goes, ‘I wish.’ I’m like, ‘What do we do?’ He’s like, ‘Well, you gotta go talk to Vince.’ All right, cool. So Ivar’s plane was late, he gets to the building, I tell him we got to go talk to Vince. This is bad, right? So we go get in line, stand, we make our case. Said, Viking Experience sounds like a Disney ride, it sounds something like a small world, the tea cups and all that stuff. The Viking Experience, bring your kids, right?”
Erik says Vince McMahon’s love for the TV show Vikings led to The Viking Experience
Erik and Ivar initially pitched the name “Viking Raiders” to Vince McMahon after hearing that WWE was set on keeping “Raiders” in the name. However, McMahon was adamant about them being “Vikings” due to his personal fondness for the Vikings TV series.
“So he wanted us to be the Viking something, right? And the problem is, Vikings are a very popular thing in culture right now. So nothing could get past legal, nothing could get trademarked, nothing could get whatever. Viking Experience was shockingly free, because no one wanted to be that, including us. So we asked to be Viking Raiders. By this point, it’s like, 7:30 right? The show’s going on at eight.”
“He was like, ‘Well, we can’t get this cleared through legal at this point. So what we’ll do is, you’ll be the Viking Experience today, and if we really don’t like it, then we’ll be Viking Raiders next week. And you know, no press is bad press. So worst case scenario, people will talk. They’ll be talking about you.’ So we’re like, okay, and as we’re leaving the office, kind of in an afterthought, he goes, ‘Oh and by the way, one of you is Ivar, and one of you is Erik, I don’t care who.’”
“We just walked out. I looked and we were maybe two steps outside of his office, and Ivar grabs my arm for real, and he’s like, ‘Please don’t make me be Erik. My brother’s name is Erik.’ The bully in my brain for like, three seconds, I was like, Man, I really should be mean. No, okay, fine, you could be Ivar. But I really, it was close to us being the other way. I was like, Man, I don’t know how they came up with these names. Someone in creative might have just Googled famous Viking names or something. Because I did that afterwards, trying to figure out where they come up with these names? The first one was Erik the Red. Then it was Ivar the Boneless. I was like, Oh, cool. So it’s literally just Erik, Ivar. You guys are Vikings, yep, Eric and Ivar.”
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